Jahreszeiten Verlag

S‍ummery

"Der Feinschmecker" is a renowned brand from Jahreszeiten Verlag and, as Germany's leading gourmet, travel and lifestyle magazine, has been setting the pace for high-quality culinary culture for 50 years.

Industry

Media

Contribution

Deborah Middelhoff built the brand The foodie And her brand ecosystem as editor-in-chief significantly. She successfully developed new content concepts and revenue models around the established gourmet magazine and created an extensive gourmet brand world with print, digital, and live experiences.

Outcome

The foodie developed from a classic print magazine to a comprehensive world of culinary experiences, which today, in addition to print and digital, also includes the Feinschmecker Club as an exclusive community, Germany's first gourmet podcast, diverse licenses for gourmet products, an extensive online shop, events, and awards.”

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