Building international communities for the successful global launch of EQ and the She's Mercedes Initiative.
Automotive
On behalf of Mercedes, Palomino was significantly involved in building the successful She's Mercedes platform and the EQ community with international thought leaders and talents from various industries. Digital and physical workshop formats as well as innovative and interactive digital content formats promoted intensive exchange and were among the widest reaching activities with high organic visibility.
The EQ community inspired international thought leaders and talents worldwide about the innovative power of Mercedes-Benz and contributed to a special positioning in the market. It succeeded in establishing Mercedes' strengths in technological excellence and luxurious brand positioning through authentic communication.
The She's Mercedes community and the associated platform sustainably strengthened market share and increased brand awareness among female buyers. Through inspiring stories, targeted network events and innovative content formats, a strong emotional bond was established, which made Mercedes-Benz even more relevant and attractive as a brand for women.
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